If you want more customers without racing to the bottom on price, the key is video marketing. By creating simple, consistent videos that answer real customer questions, you position yourself as the trusted local authority that people want to hire.
Why don’t local customers pick my business?
Customers skip over businesses they don’t know, trust, or connect with.
You may deliver amazing results, but if nobody sees your expertise, you blend into the sea of competitors. Most local businesses face this challenge: they rely on word-of-mouth or generic ads, and it leaves them competing only on price. That’s why people shop around and treat you like a commodity.
Studies suggest most buyers now research on social media before reaching out. They want proof that you understand their pain and can solve it. Without content that makes you relatable and trustworthy, they move on to the louder or cheaper option.
Winning more customers requires showing up where they’re searching and demonstrating why you’re the expert they can trust.
How can I stop competing only on price?
You stop competing on price by building authority and showing personality through video content.
Large competitors may beat you on discounts and ad spend, but they can’t replicate your personal brand. Research suggests buyers often choose businesses because of shared values and personality. By sharing your perspective, values, and personality on video, you attract customers who connect with you, not just the cheapest option.
Think of it like Coke and Pepsi. Both cost about the same, but people stay loyal because of how they feel about the brand. In your business, the same principle applies: buyers will happily pay more to work with the trusted authority who feels like the right fit.
Video allows you to demonstrate authority, build trust, and give customers a reason to choose you over the competition.
What is the three-step authority marketing plan?
The three-step plan is: establish yourself as a guide, answer customer questions, and follow a consistent content strategy.
Step 1: Establish a guide. Customers don’t just want to hear what you do, they want a guide they can trust. Show them you understand their pain, provide clarity about the cause, and give them a path to a solution. When you shift from selling to guiding, buyers see you as the empathetic expert they want on their side.
Step 2: Answer questions. Every sales call or service visit reveals questions customers ask over and over. Each of those questions is a ready-made video idea. By simply answering them on camera, you become the helpful resource that builds trust before someone ever picks up the phone.
Step 3: Follow a content strategy. Random posting isn’t a strategy. You need a system. Consistent daily videos, combined with a few monthly ads, compound over time. Three months of this approach will transform your visibility, trust, and sales.
What videos should local businesses post online?
Start with simple FAQ and “problem-solution” videos that show you understand and solve customer pain points.
You don’t need polished scripts or a fancy studio. In fact, raw and authentic often works best. The key is to capture the knowledge you already share with customers every day:
- Answer frequently asked questions (“Why does my drain smell bad?”)
- Address common myths or false beliefs in your industry
- Show results or case studies from past clients
- Share tips, tricks, or seasonal advice that solve real problems
Video isn’t about selling. It’s about serving. When people see you helping them without a hard pitch, they naturally trust you, and that’s what leads to sales.
How can I run a content and ads schedule?
Combine daily short-form videos with three monthly ads to maximize reach and authority.
Your content should run five to seven times a week on platforms like Facebook, Instagram, TikTok, YouTube Shorts, and LinkedIn. These videos should answer questions, show results, and demonstrate your expertise. Over time, they compound to build visibility and trust.
Then, layer in three structured ads per month. These ads amplify your content so more of your local market sees it. When done together, ads bring in immediate leads while content builds long-term authority. This combination is the Showcase Phoenix Blue-Collar Authority System: steady leads plus lasting trust.
| Traditional Ads | Authority Marketing |
|---|---|
| Short bursts of attention | Compounding visibility and trust |
| Focus on discounts and offers | Focus on expertise and authority |
| Leads often shop around | Leads are pre-sold on trust |
Trusted businesses win against businesses that are just seen.
How to get started with authority video marketing
Ready to own trust and leads in Phoenix? At Showcase Phoenix, we help local businesses turn video into a steady flow of qualified leads and lasting authority. Book a discovery call today and start winning more of the right customers.
